“The medium is the message.” - Marshall McLuhan

Everything Communicates.

The clothes you wear, the coffee you serve, the building you choose, the people you promote.

Writers don’t want a book to be judged by its cover.

Speakers want people to hear the words they say (and ignore the way they say it, their dress or the stage set).

Leaders want people to buy in to the rhetoric… but too often it is negated by everything else that’s being communicated.

Who are you trying to reach and what are you trying to say to them?

First, answer that question truthfully, creatively and simply.

Then, be relentless and uncompromising in your pursuit of doing it. Do not leave any area to chance, do not leave anything unchecked, do not allow anything that does not tell the story you wish.

This is the path to effective, believable communication.

But the Lord said to Samuel, “Do not consider his appearance or his height, for I have rejected him. The Lord does not look at the things human beings look at. People look at the outward appearance, but the Lord looks at the heart.” 1 Samuel 16:7 TNIV

To get beyond outward appearance it seems we need divine intervention. You simply can’t rely on that for your audience.